The New Alexandra Theatre, commonly known as the Alex, is a theatre on Station Street in Birmingham, England.
Construction of the theatre commenced in 1900 and was completed in 1901. The architects were Owen & Ward. The theatre was opened on 27 May 1901 as the Lyceum Theatre on John Bright Street; however, it was met with few theatre goers. It was decided to bring in a star, and for ten weeks from the middle of June 1901 H. A. Saintsbury trod the boards as the theatre's leading man, playing in costume dramas. However, as a result of disappointingly low returns the new theatre was sold to Lester Collingwood for £4,000, who renamed it the Alexandra on 22 December 1902. Collingwood was killed in a road traffic accident in 1910 and was succeeded by Leon Salberg, who died in his office at the theatre in 1938. His ghost is said to inhabit the theatre. Other ghostly sightings include that by a cleaner of a woman dressed in grey in 1987. It was rebuilt with a fine Art Deco auditorium in 1935 to a design by Roland Satchwell. Upon Leon Salberg's death, Derek Salberg took over the running of the theatre. The Salberg family ran the theatre from 1911 to 1977. Following World War II, the theatre became very popular with the local population. By 1950, 85% of season ticket holders lived within the boundaries of Birmingham.
Although the main entrance was originally situated on John Bright Street, a new main entrance block was built on Suffolk Street between 1967-1969 to a design by the John Madin Design Group, with a wide bridge linking the two - from the inside, the appearance is that of a single building. Satchwell's interior was refurbished in 1992 by the Seymour Harris Partnership. The Alex was sold to Apollo Leisure in the 1990s. Derek Salberg's autobiography "Much Ado About Theatre" had its foreword written by Laurence Olivier. Under Leon Salberg, the Alex was famous for its pantomimes such as "Mother Goose".
The theatre currently seats 1,371 and hosts a busy programme of touring drama, West End shows and stand-up comedy. It was the home of the D'Oyly Carte Opera Company between 1990 and 1997.
Address: New Alexandra Theatre
Inter City services run from all major towns and cities, including hourly services from London, into Birmingham New Street, which is situated around a 3 minute walk to the Theatre. For more information call National Rail Enquiries on 08457 484950 or visit www.NationalRail.co.uk.
Most city buses stop within 5 minutes walk from the theatre. For further details on timetables call Travelline on 0871 200 22 33 (landline calls charged at 10p per minute) or online via www.networkwestmidlands.com.
Birmingham International has is a rail link directly into Birmingham New Street, only a three minute walk to the New Alexandra Theatre.
Car parking couldn't be easier. The NCP Holloway/Albany Car Park is less than a minute away. The New Alexandra Theatre has joined with NCP to offer a pre-paid parking voucher at the Holloway/Albany car park. Simply visit our Box Office before the show and purchase a voucher that will allow you to eliminate the need to queue for the pay machine at the end of the evening. Vouchers are available on the day of the show up to 7pm and as of 1st April 2012 are priced at the discounted rate of £7.00, saving £2.70. Terms and Conditions apply and vouchers are non-refundable. Please visit the Box Office for full details. Please note this is not an all day parking voucher.
If you have Satellite Navigation, our postcode is B5 4AN. If you do not have Satellite Navigation, but require detailed driving instructions, we recommend Google Maps. Once you open the page, select directions and enter your starting point.
Car parking couldn't be easier. The NCP St. Jude's Passage and the NCP New Street Car Park are a short distance away.
The New Alexandra Theatre has joined with NCP to offer a pre-paid parking voucher at the Holloway/Albany car park. Simply visit our Box Office before the show and purchase a voucher that will allow you to eliminate the need to queue for the pay machine at the end of the evening. Vouchers are available on the day of the show up to 7pm and as of 1st April 2012 are priced at the discounted rate of £7.00, saving £2.70.
Terms and Conditions apply and vouchers are non-refundable. Please visit the Box Office for full details. Please note this is not an all day parking voucher.
There are 8 wheelchair spaces available in stalls. Access is available to stalls from the ‘Old Foyer’ entrance and from near stage door on Station Street. Box Office, Dress and Grand Circle are inaccessible for wheelchair users. There are no lifts in the building. There are 4 disabled car-parking bays located just outside the old foyer entrance of the theatre on Station Street, which can be used by any disabled person visiting the city centre. There is also disabled parking available on level 1 of the Albany Car Park.
New Alexandra Theatre is equipped with an infrared sound amplification system. There are two devices available.
Induction Loop Necklace
Suitable for persons wearing a hearing aid, the induction loop necklace is worn around the neck. Whilst wearing the necklace, switch your hearing aid to the 'T' setting and the sound is amplified. The necklace has an adjustable volume control.
This device amplifies sound through ear-pieces similar to regular headphones. Suitable for persons without a hearing aid.
Infra-Red Listening Systems
The Ambassador Theatre Group is now offering state-of-the-art Sennheiser infra-red listening systems in our venues. Please call the box office on 0121 230 9077 or visit the Sennheiser web site for more details.
Infrared receiving equipment can be booked via the box office when purchasing tickets. Although not essential advanced booking is recommended, to ensure equipment is available. You will be asked for a £5 deposit on collection. This will be fully refunded on return of equipment at the end of the performance.
Audio description is a live verbal commentary, given through headsets, which describes the setting, costumes, characters, facial expressions, body language and action during silent intervals of the piece being performed. An introduction is provided prior to the show.
PreView is a pre-show introduction, led by the audio describer, for blind and visually impaired people and anyone who would appreciate a more detailed description of the set, characters and costumes in advance of the performance. Advance booking via the Box Office.
Stagetext® delivers open captioned performances. Captioning is a way of converting the spoken word into visible text, that provides people with hearing loss with access to live performance. Captions produced by a computer and a display unit installed on or near the stage enable people with hearing loss to understand what is said when it is said. A captioned performance is delivered live by a captioner trained by Stagetext®.
Touch tours are led by the audio describer, one hour prior to the show, providing the opportunity for members of the audience who are blind or partially sighted to familiarise themselves with elements of the set, costumes and props. Advance booking essential.
Guide, hearing and other working dogs are welcome in all parts of the theatre.
There are public toilet facilities on the ground floor of stalls. There are separate, fully accessible, male and female facilities here.