Music

Buy. Scan. Win with McVitie’s Moments and See Tickets By Eventim

12/05/2026

We’re excited to be partnering with McVitie's on a new nationwide promotion giving customers across the UK & Ireland the chance to win live entertainment rewards, including hundreds of See Tickets by Eventim gift vouchers.

Running until 30 June 2026, the campaign invites customers to Buy. Scan. Win. through participating packs of McVitie’s biscuits available in stores nationwide.

That means your next pack of biscuits could fund your next trip to a gig, comedy night, theatre show, festival or sporting event.

What can I win?

There are plenty of prizes up for grabs throughout the campaign, including:

  • Hundreds of See Tickets by Eventim gift vouchers
  • A £10,000 VIP Seat Unique package
  • Millions of instant-win rewards 

Whether you’re planning your next big night out or looking for an excuse to book something new, there are lots of chances to win experiences worth getting excited about.

How does it work?

Getting involved is simple:

  1. Buy a participating pack of McVitie’s biscuits
  2. Scan the QR code on pack
  3. Enter to see if you’ve won 

With millions of promotional packs available in stores across the UK & Ireland, there are plenty of opportunities to take part.

From the biscuit aisle to a live experience

At See Tickets by Eventim, we know it’s the live moments people remember most - the gigs that stay with you, the festivals you talk about for years, the comedy nights that become group chat highlights.

That’s why we’re excited to be part of a campaign that gives customers the chance to turn an everyday purchase into something much bigger.

So pick up a participating pack, scan the QR code and see where it could take you next!

Find out more here: Buy. Scan. Win. | McVities

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