Europe's Strongest Man

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The arena-based strongman tour

In 1977, The World’s Strongest Man television show was launched to capture the dedication, drama and sinew-busting feats of professional strongmen who participated in the annual competition of the same name. It ran for 40 years and grew a huge following of fans with a passion for strength.

Giants Live was introduced in 2009 as the official World’s Strongest Man qualifying tour – with winners getting a chance to go after the coveted title at The World’s Strongest Man contest in December of that year. Plus, it gave audiences the opportunity to watch competitors carry cars, hoist logs and throw giant boulders.

The first Giants Live show took place in a gym car park with about 50 people in attendance. Over the following decade, the sport evolved hugely with strongman contests now packing out arenas.

Now, in 2024 and beyond, organisers announced eight thrilling shows in which fans can expect plenty of record-breaking, shirt-ripping action while seeing strongmen and strongwomen from around the world lift some unbelievably heavy stuff.

Giants Live shows are also shown on Channel 5 at Christmas.

Giants Live’s 2024 UK event schedule
Giants Live: Britain’s Strongest Man (27 January 2024 at Utilita Arena, Sheffield)
Fans from all corners of the UK are expected to descend upon the northern city to see the biggest and toughest go head to head for the hotly contested Britain’s Strongest Man title. All eyes will be on the aforementioned Adam Bishop, who has been holding the title uncontested, with established strongmen and up-and-coming British stars raring for a shot at glory. Also competing in 2x World’s Strongest Man Tom Stoltman who will be wanting to claim back his 2021 and 2022 Britain’s Strongest Man title.

Giants Live: Europe’s Strongest Man (13 April 2024 at First Direct Arena, Leeds)
Europe’s Strongest Man title is among the most coveted prizes on the tour. Last year Ukranian, Pavlo Kordiyaka battled his way to the number 1 spot but can he do it again?

Giants Live: The Strongman Classic (13th July 2024 at Royal Albert Hall, London)
Once again, the World’s Strongest Men descend on the iconic Royal Albert Hall for a journey back in time. At Giants Live: The Strongman Classic witness the crème de la crème of strongmen go head to head across 21st century versions of five events including stone carries, overhead presses and more. Giants Live: The Strongman Open (7 September 2024 at Utilita Arena, Birmingham).
The Giants are bringing muscle to the midlands! For the first time, The Strongman Open is being held at The Utilita Arena, Birmingham. Strongmen from around the globe will have to undergo five gruelling tests of strength – who is going to win?

Giants Live: World Tour Finals (19 October 2024 at The OVO Hydro, Glasgow) 
Strongman is back in Scotland. Strongmen competitions are a natural for the country that has often been a proving ground for The World’s Strongest Man title holders thanks to the Highland Games. Brothers Tom and Luke Stoltman, the giants of Invergordon, are sure to be contenders at Giants Live: The World Tour Finals. Both have won Scotland’s Strongest Man title multiple times, and they are the only brothers in history to reach the finals of The World’s Strongest Man. Not only that, Tom Stoltman is two times World’s Strongest Man. This is surely an event you do not want to miss.

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